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Send to a Friend "Share these tips with your college-bound student before their application"
1. Customize your approach.
Applying to college is an exercise in self-promotion. When you send in a college application, you're sending a sales pitch to a customer with thousands of competing offers at its fingertips. It's important that every college feel like they're at the top of your list, so send each one an application that reflects your interest in them specifically. If you take a few extra hours to craft essays and resumes that address each school directly, admissions officers will surely take notice.
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