Annual Star-Studded 'Save The Music' Benefit Concert Returns to New York City With Performances By Alicia Keys, Rod Stewart, Mariah Carey, Rob Thomas, Donna Summer, John Legend and Joss StoneCritically Acclaimed Jazz Pianist Peter Cincotti to Play at VH1 Save The Music 'Family Day' at the American Museum of Natural History on Sunday, April 10
NEW YORK, The VH1 Save The Music Foundation and NYC Big Events, Inc. have partnered
to create "VH1 Save The Music Week" in New York City from April 4-11
to help further the Foundation's core mission to promote the importance of music
education as an integral part of a child's education. Since its inception eight
years ago, VH1 Save The Music and its local partner Time Warner Cable of New
York and New Jersey have restored instrumental music programs in 166 New York
City Public Schools, providing nearly $4.5 million worth of new musical instruments.
The VH1 Save The Music Week from April 4-11 features the return of the annual
"Save The Music" concert to New York City; "Save The Music Family
Day" at the American Museum of Natural History on Sunday, April 10; VH1
Save The Music master classes with prominent musical artists at New York City
Public Schools throughout the week; and retail promotions that will help raise
funds for the Foundation's efforts in New York City.
"SAVE THE MUSIC: A CONCERT TO BENEFIT THE VH1 SAVE THE MUSIC FOUNDATION"
returns to New York City for the first time in four years. The annual star-studded
concert with performances by Alicia Keys, Rod Stewart, Mariah Carey, Rob Thomas,
Donna Summer, John Legend and Joss Stone will take place at the famed Beacon
Theater on Monday, April 11 and will be telecast on VH1 on Sunday, April 17th
at 9:00 PM (ET/PT).
Each year the benefit concert for the VH1 Save the Music Foundation raises
funds for the non-profit organization dedicated to restoring instrumental music
programs in America's public schools, and to raising awareness of the positive
impact that music participation has on students. Studies show that students
involved in music programs score higher on standardized math and reading tests
and develop critical thinking and self-discipline skills. Since VH1 Save the
Music was created in 1997, nearly $30 million worth of new musical instruments
has been donated to 1,200 public schools in 80 cities, improving the lives of
more than 500,000 children.
"Save The Music" Concert Screening Party on Monday, April
11
The "Save the Music" Screening Party will be an exclusive opportunity
for Foundation supporters to enjoy open bar & hors d'oeuvres while watching
the big "Save The Music" concert on a big screen as its happening
at the Beacon Theater. The screening party will be held on Monday, April 11
at LQ Nightclub on 511 Lexington Avenue in New York City. Attendees will also
have the opportunity to win great prizes that include: Kerastase Treatments,
Aegean Apparel Pajama Sets, Jewelry from David Yurman and an XM Satellite Radio.
Tickets are $50 and can be purchased by calling 212.846.5220.
VH1 Save The Music "Family Day" at The American Museum of
Natural History on Sunday, April 10
VH1 Save The Music and Time Warner Cable of New York and New Jersey present
"Family Day" in conjunction with the American Museum of Natural History
in the Milstein Hall of Ocean Life (http://www.amnh.org). Students and their
families will be able to enjoy performances from critically-acclaimed singer
and pianist Peter Cincotti, as well as the Marine Park Band, featuring students
from PS 222, PS 207 and Marine Park Middle School. Cincotti will perform several
tracks from his album, "On The Moon" as well as his self-titled debut
CD. Peter will also perform with the Marine Park Middle School during their
performance. Children's music artist Julie Knie will also be on hand to perform
selections from her recent release "Julie and Friends." Also performing
will be students from the Third Street Music Settlement, which provides quality
music and arts education programs to primarily Lower East Side school children.
In addition, an instrument "petting zoo," supported by SoundTree,
Fender, Sam Ash, Conn-Selmer and Rayburn Musical Instruments, will give children
a hands-on experience with a variety of musical instruments.
Retail Promotions Throughout the Week Will Help Save The Music in New
York City
VH1 Save The Music has partnered with some prominent New York City establishments
to raise funds for the Foundation's efforts in New York City. The John Varvatos
store in Soho will donate 15% from each purchase made that week. Bubba Gump
Shrimp has proclaimed Wednesday, April 6 as VH1 Save The Music day at its Times
Square restaurant and will donate 20% of its sales that day to the Foundation.
VH1 Save The Music Master Classes Will Tune Up Students' Skills
VH1 Save The Music and Time Warner Cable of New York and New Jersey will present
Master Classes to be held each day throughout the week at selected VH1 Save
The Music grant recipient public schools throughout the boroughs. Artists including
Maroon 5, Peter Cincotti, Bon Jovi keyboardist David Bryan, Martin Luther and
Nuttin But Stringz. Each interactive master class will allow New York City public
school students to learn from the music industry's most prestigious performers.
In addition, bus shelters and street lamp post signs throughout the city will
promote Save The Music Week.
VH1 and NYC Big Events, Inc. first met back in November 2004 to discuss bringing
the VH1 Save the Music Benefit Concert back to New York City and to evaluate
ways to increase awareness for the VH1 Save the Music Foundation and the event.
The last time the annual concert was in New York was back in 2001. The idea
for "Save the Music Week" was born and a decision was made to bring
the event back to its roots to where it all started at the Beacon Theatre. When
major events, such as this benefit concert, are staged in NYC, they not only
generate a positive economic impact, but they also provide a unique opportunity
to showcase and promote all that is great about New York City.
NYC Big Events, Inc. is the official organization created by the Bloomberg
Administration that is responsible for securing high-profile events of national
and international importance that generate substantial economic benefit for
New York City and provide a platform to showcase the city's positive image domestically
and worldwide.
Now in its eighth year, the Emmy and Peabody Award-winning VH1 Save The Music
Foundation is a nonprofit organization dedicated to improving the quality of
education in America's public schools by restoring music education programs
in cities across the U.S. and raising awareness of the importance of music participation
for our nation's youth. In 2005, the VH1 Save The Music Foundation will actively
restore music education programs in public elementary and middle schools across
the U.S.
The national partner organizations of VH1 Save The Music include American Association
of School Administrators, the National School Boards Association, U.S. Department
of Education, Chief State School Officers Association, MENC-The National Association
for Music Education, NAMM-International Music Products Association, the American
Music Conference, ASCAP Foundation, The Grammy® Foundation and America's
Promise-The Alliance for Youth. The national sponsor of VH1 Save The Music is
Procter & Gamble.
Time Warner Cable of New York and New Jersey has led the telecommunications
industry in bringing exciting, innovative services to customers including Video
on Demand, digital video recorders, digital phone and high speed internet access
through four ISPs. Visit http://www.twcnyc.com.
Our parent company, Time Warner Cable, owns and manages cable systems serving
10.9 million subscribers in 27 states, which include some of the most technologically
advanced, best-clustered systems in the country with more than 75% of the Company's
customers in systems of 300,000 or more. In New York State, Time Warner Cable
serves approximately 2.6 million customers.
Utilizing a fully upgraded, advanced cable network and a steadfast commitment
to providing customers with choice, value and world-class customer service,
Time Warner Cable is an industry leader in delivering advanced products and
services including high definition television and wireless home networking.
Time Warner Cable is a subsidiary of Time Warner Inc.
NYC Big Events, Inc. is the City's official organization dedicated to attracting
high-profile events, creating new ones and working with existing major New York
City events. NYC Big Events' most recent successes include the 2003 MTV Video
Music Awards, the 2004 Republican National Convention, and the upcoming 2005
Country Music Association Awards and the 2010 Super Bowl.
VH1 connects viewers to the music, artists and pop culture that matter to them
most with series, specials, live events, exclusive online content and public
affairs initiatives. VH1 is available in nearly 87 million households in the
U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul,
VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at http://www.VH1.com.
VH1 is a registered trademark of MTV Networks, a unit of Viacom International
Inc. MTV Networks also operates and offers joint ventures, licensing agreements
and syndication deals whereby its programming can be seen worldwide.
Contact: Maura Wozniak/VH1
