UPSTAIRS RECORDS, INC. SIGNS ILOOP MOBILE AS THEIR EXCLUSIVE MOBILE SERVICE

UPSTAIRS RECORDS, INC. SIGNS ILOOP MOBILE AS THEIR EXCLUSIVE MOBILE SERVICE




SAN JOSE, California - iLoop Mobile, Inc., the leading mobile application service provider, announced that Upstairs Records, Inc., a leading record label and artist management company featuring Latino/Hispanic artists, selected iLoop Mobile to create Upstairs Records’ mobile storefront to distribute ringtones, voicetones, wallpapers, and additional mobile content.

Upstairs Records’ roster of artists includes:

Lil Rob
NB RIDAZ
The Team
Angelina
Nino Brown

Lil Rob and ND RIDAZ are world renowned hip-hop/rap artists, with CDs on Billboard’s Top 10 Independent chart.

“I am excited to interact with my fans over cell phones,” said Lil Rob. “My fans can have one of my hits as a ringtone and photos as a wallpaper.”

“We chose iLoop Mobile for their expertise in the industry and for being recognized as one of the leading company’s globally in the field,” said John Lopez, CEO of Upstairs Records, Inc. “Leveraging the mobile channel will give us the opportunity to increase fan loyalty and capitalize on revenue,”

“This is an excellent opportunity for both iLoop Mobile and Upstairs Records. We can help Upstairs Records increase ROI, fan base, and artist success with our mobile services,” said Steve Koskie, CEO of iLoop Mobile, Inc.

About iLoop Mobile, Inc. iLoop Mobile is a mobile application service provider for interactive mobile phone services, marketing initiatives and content distribution. Clients employ iLoop Mobile’s services to add a mobile dimension to traditional or new channels and to establish an intimate one-to-one relationship with their target audience. iLoop Mobile’s Mobile Dimension Manager™ provides mobile initiatives and services including quiz, lottery, sweepstakes, polls, voting, social networking, content subscriptions and music/image/video distribution. iLoop Mobile is headquartered in San Jose and sits on the board of the Mobile Marketing Association (MMA). For more information about iLoop visit www.iloopmobile.com.

About Upstairs Records, Inc. Upstairs Records started as a retail outlet in 1987 in San Jose, CA and has established itself as one of the leading record label and artist management companies. For more information about Upstairs Records, visit www.upstairsrecordsinc.com.



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