Yamaha responds to huge Tenori-on demand following phenomenal public reaction to
Following months of speculation, Yamaha have finally unveiled the eagerly awaited TENORI-ON at high profile press and public events in both London and Manchester recently (September 4/5).
Both events
attracted capacity audiences, including representatives from national
and international media organisations, such as Sky News.
Tenori-on, a new concept musical instrument, is a hugely powerful,
intuitive and interactive hand-held device that heralds a new era in
accessible music and media performance and production.
A unique collaboration between Yamaha and critically acclaimed
Japanese media artist Toshio Iwai, the phenomenal UK launch of Tenori-
on has captured public and media imagination alike, provoking an
unprecedented international level of demand unknown in recent music
industry history.
Having sold three months stocks within hours of the launch, Yamaha
has now announced plans to bring forward production and air freight
supplies into the UK over the next four months to keep pace with
demand, as Peter Peck, Marketing Manager Music Production at Yamaha
UK explains:
"Huge pre-launch interest in Tenori-on has been converted into a
level of demand for the product which has exceeded even our own
ambitious expectations, so we have brought forward plans to bring
extra Tenori-on units into the UK."
"Since the product is largely hand built and hand finished we cannot,
and do not want, to turn Tenori-on into a mass market product so
incoming stock will always be tight. But we are working hard to
increase supply."
For authorised dealers, latest news and regular updates please visit
the dedicated UK website Tenori-on
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