Berlin, December 13th, 2007 - Native Instruments and legendary hip hop
artist Grandmaster Flash just announced a collaboration based on Flash's
recent decision to switch to TRAKTOR SCRATCH, finally making the move to a
digital DJ system after three decades of pioneering vinyl DJing.
As the original inventor of several fundamental DJ techniques outlined in
his seminal "Quik Mix Theory", and as the first hip hop artist and DJ to be
inducted into the prestigious "Rock & Roll Hall of Fame", Grandmaster Flash
personifies the creative and technological evolution of DJing in a unique
way. As a pioneer in every regard, he also became known for always taking
advantage of the most advanced equipment available to expand his creative
options, even building his own crossfaders at a time when sophisticated DJ
gear was not available.
Grandmaster Flash has carefully evaluated the emerging digital vinyl
technology over recent years, and has ultimately decided to adopt TRAKTOR
SCRATCH as his new performance tool of choice, finally switching from vinyl
records to a computer-based DJing system. With its impeccable vinyl feel,
advanced hardware interface, and versatile arsenal of creative features,
TRAKTOR SCRATCH is the system that Grandmaster Flash trusts to take his
technique into the future.
"I feel right at home with Traktor Scratch when rocking the party," says
Grandmaster Flash. "The interface is great, and I love the effects and the
accuracy of the time-code vinyl. Whether I am doing a slow rub, a fast rub,
a cut or backspin, the response is amazing."
Native Instruments and Grandmaster Flash are now collaborating on a
worldwide promotional campaign based on his classic kitchen appearance in
the famous 1982 hip hop documentary "Wildstyle". Grandmaster Flash has also
signed 50 TRAKTOR SCRATCH packages that are now available at regular price
exclusively in the NI Online Shop.
Furthermore, Native Instruments and Grandmaster Flash will be on tour
together in 2008 at clubs across the US, with details and dates to be
announced in the near future on the NI website.
More information including a video interview with Grandmaster Flash about
his adoption of TRAKTOR SCRATCH is available at
native-instruments grand master flash
Additional information on Grandmaster Flash is available at
grand master flash
