Post Logic Studios announced it has completed the digital intermediate and film-out for "Clifford's Really Big Movie," a full-length animated feature produced by Scholastic Entertainment for Warner Bros.
The Post Logic Cinema Digital process allowed color correction to be precisely adjusted scene to scene and across the movie without the constraints of traditional color timing in the lab. The project, supervised by Cheryl Murphy for Scholastic Entertainment, also provided the filmmakers with virtually the only practical way to fine-tune the look and consistency of the film's visuals, which were assembled from a series of digital animation files produced overseas.
2K images were delivered to Post Logic Studios from Starburst Animation in Korea. After storing data to its DVS servers, Post Logic Studios assembled and conformed the material on its Quantel iQ system. Colorist Michael Underwood then performed the color correction digitally using the da Vinci 2K system, projecting to the 24-foot digital/35mm screen in Post Logic Studios' on-site theater. Color-timed 2K files were then recorded back out to the server and a film-out was done using Post Logic Studios' Celco Fury film recorder. The negative was sent to print, and a D5 master was also produced.
"Color correcting the reels in Post Logic Studios' digital intermediate screening theater gave the director, Robert Ramirez, and art director, Mike Humphries, detailed control over the movie's color palette despite the fact that all of the animation had been created thousands of miles away," Underwood said. "Without ever needing to send files out for painting or re-painting in the lab, we were able to bring the density and brightness in line and do a complete continuity run."
The advanced digital intermediate techniques Post Logic Studios used on Clifford also extended to on-the-fly colorization and effects creation to address very specific visual needs. When Clifford's eyes needed to be tweaked from yellow to bright white in several sequences, Underwood was able to isolate just these elements and adjust them across all of the related files. Similarly, while reviewing the color-timed media, the filmmakers decided that Clifford's big size might be accentuated by having the ground shake when the character walked. Post Logic Studios' iQ artist Matt Johnson maximized the flexibility of the digital intermediate process to create the corresponding effects, incorporate them into 25 scenes and simply update the color-timed master.
Launched last May, Post Logic Studios' leading-edge digital intermediate and digital mastering services have been used on major theatrical releases including Robert Rodriguez's "Spy Kids 3D: Game Over." Scholastic's "Clifford's Really Big Movie" follows on the heels of the company's successful digital assembly and color timing work for another animated project, "Adam Sandler's Eight Crazy Nights" for home video and DVD.
About Post Logic Studios
Post Logic Studios has been a Hollywood mainstay in high-end post-production for over ten years. The company provides unmatched digital mastering, post-production, visual effects, and audio post-production services to feature film, commercial and television clients from its flagship Hollywood facility and Santa Monica-based effects boutique creocollective. Encompassing a team of the feature film and commercial community's most talented digital artists, Post Logic Studios continues to lead and innovate in the quality of its work and its technical service offerings. Via Post Logic Cinema Digital and a custom-built, fully equipped 1500-square-foot digital cinema-enabled theater, the facility is also leading resource for digital intermediate services. For more information, please visit Post Logic Studios.
About Scholastic Entertainment
Scholastic Entertainment (SE) is a leading producer of quality, family-oriented television programming, feature films, videos, web sites and is a major licensor and marketer of children's properties worldwide. SE produces the award-winning, top-rated animated series Clifford The Big Red Dog_ (PBS KIDS_), the new spin-off to this hit series Clifford's Puppy Days?, the Emmy-award winning series I SPY (HBO Family), the Emmy-award winning series, Scholastic's The Magic School Bus_ starring Lily Tomlin (TLC); the award-winning Dear America_ series; the popular kids' adventure series Animorphs® and Goosebumps_; and the recently announced The Misadventures of Maya & Miguel?, set to debut on PBS KIDS in fall, 2004. SE's critically acclaimed feature films include The Baby-sitters Club, The Indian in the Cupboard, and The Mighty. SE also recently announced its co-production with New Line Cinema of the award-winning Philip Pullman trilogy, His Dark Materials. Scholastic Entertainment is the entertainment and media division of Scholastic Inc., the world's largest publisher and distributor of children's books. Scholastic Inc. creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products and teacher materials. For more information, visit Scholastic's award-winning website at scholastic.com.
Source: Post Logic Studios
