NEW YORK, NY -nWarner Music Group announced today a new, multi-faceted voter-awareness
campaign designed to encourage music consumers to participate in the electoral
process and vote this November.
The non-partisan initiative includes an array of elements designed to encourage
voter turnout during this critical period just before the general election.
For example, from now until Election Day, Nov. 2, 2004, the company will affix
a special sticker to millions of new Warner Music Group CDs and DVDs urging
consumers to make their voices heard in the upcoming election. Noted on the
sticker is a special web site -- http://vote.wmg.com -- with links to a variety
of political and voter-information web sites.
Other elements of the campaign include:
-- WMG's wholly owned and affiliate U.S. label web sites will feature
buttons linking visitors to the vote.wmg.com site. In addition, many of
WMG's artists will feature links to vote.wmg.com on their sites.
-- Inclusion of "Vote" message in outbound promotional emails
-- "Vote" message added to television and radio advertising
-- "Vote" message used in street team and grass-roots marketing and
promotional materials
In making the announcement, Lyor Cohen, Chairman and CEO of U.S. Recorded Music
for Warner Music Group, said, "As a new voter myself who regrettably hasn't
been diligent about exercising my own right to vote, I've come to appreciate
the importance of actively participating in the political process. This non-partisan
initiative is an outgrowth not only of my new appreciation, but also of the
passion that many of our artists and employees share about encouraging people
to vote. As the only American-owned major music company, Warner Music Group
is proud that our labels and artists will be leveraging their visibility in
the coming weeks to music fans, encouraging them to make their voices heard
on Nov. 2, regardless of political affiliation or candidate preference."
About Warner Music Group
Warner Music Group, with its broad roster of new stars and legendary artists,
is the world's largest privately held independent music company. The company
is home to a collection of the best-known record labels in the music industry
including Atlantic, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Sire,
Warner Bros. and Word. Warner Music International, a leading company in national
and international repertoire operates through 37 affiliates and numerous licensees
in more than 50 countries. Warner Music Group also includes Warner/Chappell
Music, one of the world's leading music publishers, with a catalog of more than
one million copyrights worldwide. For more information about Warner Music Group,
visit our corporate web site at www.wmg.com.
