Hollywood, FL – Stanton has unveiled an entirely new industrial design for their product line, as well as a new corporate logotype to reflect the company’s contemporary new image.
The new product design and logo have been incorporated into Stanton’s
massive product line overhaul for 2005, as well as their communications tools
including their web site, advertising and product literature.
“We want Stanton to be perceived in a manner that reflects the cutting-edge
nature of our new products,” says Dave Froker, CEO of The Stanton Group.
“DJs, musicians and producers who use Stanton gear are those who expect
sophisticated technology combined with strength, reliability and ease of use.
The new industrial design of our new mixers, CD players, and turntables is in
line with our customers’ contemporary style, as is the dynamic feel and
modern simplicity of the new Stanton logo.”
Stanton’s recently updated product line implements a new industrial design
that makes use of multi-textured aluminum and innovative displays and metering.
All of the company’s new products (including the T-Series turntables,
M-Series mixers and C-Series CD players) offer a consistent design that is attractive,
contemporary and built for the rigors of high performance.
The new Stanton logotype uses the corporate colors of charcoal gray and cyan
in a bold, all lower case style with semi-wide tracking. The excitement of the
company’s direction and recent product introductions is captured via the
highlighting on the word “on” within the name Stanton, and the “o”
is made up of the international “1/0” symbol for powering electronics
devices.
Stanton’s new industrial design and corporate identity were developed
by The Brewery, a business and creative firm located in London. “We are
especially pleased with our work for Stanton,” says Brewery Managing Partner
Peter Phillips. “To be able to look at both the corporate and product
identity at the same time allowed us to create a new look for Stanton which
reflects the values and aspirations of the company as it is now and how it wants
to look in the future.”
More information on Stanton’s new logo and corporate image can be found
at www.stantondj.com
Founded in 1946, Stanton Magnetics is an industry leader in the design and
manufacture of professional audio products for club and mobile DJs and turntablists.
The company's product range includes turntables, high-performance cartridges,
CD players, DJ mixers, accessories and Final Scratch—a breakthrough system
which allows DJs to play, mix and scratch music files from their computers using
standard turntables. With over 50 years of innovation, Stanton is the name DJs
trust. Stanton Magnetics 3000 SW 42nd St, Hollywood, FL 33312 (954) 689-8833.
www.stantondj.com, www.finalscratch.com
