PLAY Entertainment Agency Launches PLAY Evolution.com, an online tool that gives artists and their record labels a clear, real-time “window” into their own radio promotion.
Nashville, TN - PLAY Entertainment today introduced PLAY Evolution.com, an online tool that gives artists and their record labels a clear, real-time “window” into their own radio promotion. Clients are provided complete access to their
station listings, are given accurate and detailed reports of overall campaign
activities as well as individual station details, and receive continuous email
alerts noting important developments. In an industry where lengthy, weekly reports
are considered the norm, PLAY Evolution offers a significant upgrade and an
opportunity to react immediately to results as they stream in from stations
around the world.
“PLAY Evolution.com is very action-oriented,” says PLAY co-president
Johnny Pleasant. “We tend to think of what we do as reporting news, not
just collecting and delivering information once a week. The difference between
PLAY Evolution and the traditional weekly radio report is like the difference
between conversing with someone over the phone and corresponding through letters
in the mail. So in our minds, PLAY Evolution.com was an inevitability for the
music industry. We’re glad to have come up with it first.”
Co-president Jay Johnson continues, “This system makes our campaigns
transparent and dynamic. We want label execs to be able to bring a report into
a meeting with up-to-the-minute information. We want touring artists to be able
to login from the road and see if they’re getting heavy airplay in the
next city. PLAY Evolution.com is about being accountable to our clients and
helping them connect the dots and build on every success as quickly as they
can.”
With PLAY Evolution.com, artists and labels have access to over 1000 radio
stations across the globe, and its central Web location gives them unprecedented
control. This system was designed to complement all other promotional efforts:
street team members have access to their artist’s studio request line
numbers; booking agents can view radio signal maps to narrow their venue listings
search; and artists can locate and contact stations who have reported interest
in their release.
PLAY Entertainment is located in Nashville, TN and provides radio promotion,
design, publicity and concert promotion to music artists and labels. The company
is also committed to spearheading new music industry initiatives designed to
improve the flow of information generated in a traditional promotional campaign.
A demo of the PLAY Evolution system is available at www.playevolution.com.
