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Release by Multiple Grammy Award Winner to Benefit the Susan G. Komen Breast Cancer Foundation
Hallmark announced today that multiple Grammy Award-winner Olivia Newton-John's
new studio album, "Stronger Than Before," will be available only at
Hallmark Gold Crown® stores from September 1, 2005 through October 31, 2005.
The CD, recorded specifically for Hallmark and the cornerstone of Hallmark Gold
Crown stores' newly expanded program in support of National Breast Cancer Awareness
Month, is one of several new items that will be sold to raise funds for the
Susan G. Komen Breast Cancer Foundation. The announcement was made by Ann Herrick,
integrated marketing manager at Hallmark.
Olivia Newton-John, a 13-year breast cancer survivor and outspoken advocate
for early detection and treatment, was selected by Hallmark for their first
ever Breast Cancer Awareness Month CD. "Stronger Than Before" features
songs of inspiration, courage and hope. Olivia selected each track because of
the messages that relate to the complex emotions cancer patients and their loved
ones experience. Working primarily with other women and trusted friends, many
of who are cancer survivors, the CD features seven tracks produced by Chong
Lim and Olivia Newton-John, two produced by Amy Sky and one produced by Amy
Sky and Kim Bullard.
The ten songs include Phenomenal Woman, based on the poem by Maya Angelou,
featuring the voices of Patti LaBelle, Diahann Carroll and others; Can I Trust
Your Arms, written by Olivia's daughter, Chloe, as a special Christmas gift
for her mother; and That's All I Know For Sure, written by Olivia for her daughter.
"Stronger Than Before" is priced at $9.95 with two dollars of each
CD purchase donated to the Susan G. Komen Breast Cancer Foundation.
This year is the seventh anniversary of the Hallmark Gold Crown Cards for the
Cure(TM) program, featuring a free, specially designed card that reminds friends
and family about the importance of early detection of breast cancer.
2005 is also the seventh year that a Keepsake Ornament will be available. Angel
of Grace, featuring a design with a pink ribbon, will be offered during the
September/October timeframe to coincide with the CD campaign. Sold exclusively
at Hallmark Gold Crown stores, two dollars from the sale of each $14.95 ornament
will be donated to the Susan G. Komen Breast Cancer Foundation.
In addition, a minimum of ten percent of the retail price of a newly created
gift collection will be donated. The collection includes boxed note cards, a
memo pad, framed sentiment that features a poem titled "A Toast to Women,"
pink suede-paper journal, heart-shaped bezel box, pink champagne glasses, and
a pink nightshirt.
Olivia Newton-John's signing reflects Hallmark's ongoing commitment to partnering
with world-renowned artists in the music industry. Teri Brown, president of
T.B.A. Network, Inc., was instrumental in crafting the partnership between Hallmark
and Newton-John.
Hallmark is synonymous with quality entertainment, producing and sponsoring
the acclaimed Hallmark Hall of Fame television series for more than 50 years.
Consumers can visit Hallmark.com or call 1-800-HALLMARK - (800) 425-5627 - to
find a Gold Crown store in their area.
About Hallmark:
Kansas City-based Hallmark is known throughout the world for its greeting cards,
related personal expression products, and television's most honored and enduring
dramatic series, the Hallmark Hall of Fame. The company's Hallmark Entertainment,
Inc. subsidiary is the world's leading producer and distributor of movies and
miniseries made for television; its Binney & Smith subsidiary, maker of
Crayola® crayons and markers, is the leading producer of art materials for
children and students. Through licensing leadership and joint ventures, Hallmark
continues to expand its product formats and distribution avenues. The company
publishes products in more than 30 languages and distributes them in more than
100 countries through a multi-national strategy. In 2004, Hallmark reported
consolidated net revenues of $4.4 billion.
About Hallmark Gold Crown®:
The Hallmark Gold Crown® network of stores stands for excellence in specialty
store retailing and is the premiere channel of distribution for Hallmark-branded
products. About 4,200 Hallmark Gold Crown stores can be found nationwide, most
of them independently owned and operated. A Hallmark Gold Crown store is the
specialty retail environment preferred by consumers who seek a comfortable shopping
atmosphere, a higher level of customer service, and an extensive selection of
greeting cards, gifts and other personal expression products. For the nearest
Hallmark Gold Crown store, call 1-800-HALLMARK or use the store locator on Hallmark.com.
About Hallmark Music:
Hallmark has offered music since the mid-1980s. Last year's holiday selection
featured James Taylor and this year's Valentine's Day CD was by Martina McBride.
In addition, 32 everyday titles are available in Hallmark stores, including
artists such as Elvis Presley, Nat King Cole, and Louis Armstrong.
