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Europe: 3, the UK’s first video mobile network, today announces a partnership with EMI Music UK, the major record label, to supply full-length audio tracks directly to over 3 million customers on the 3 network.
3’s customers will be able to access all the artists that EMI Music
UK has mobile rights for, which includes tracks from Robbie Williams, Kylie
Minogue, Coldplay, Jamelia, Joss Stone and Norah Jones.
The agreement will enable customers to enjoy new releases on EMI Music UK’s
labels which include EMI Records, Parlophone, Relentless, Virgin as well as
back catalogue material. The hottest and freshest 100 EMI Music UK’s tracks
will be available to customers to download in either WMA or AAC format depending
on their handset.
This announcement builds on 3’s music offering which includes full-length
videos from Sony BMG and music videos from independent label artists through
VidZone. 3 was the first mobile network to launch full-length music videos over
mobile in August 2004 and has since recorded a number of firsts including a
world first with Robbie Williams launch of his single “Misunderstood”
on the 3 network ahead of TV and radio. Natasha Bedingfield and Rooster have
also had concerts streamed live to 3’s customers
Bob Fuller, Chief Executive of 3 UK, comments: “3 is leading the way
in developing the exciting opportunities of 3G mobile technology. Music is one
of our most popular services and through this deal our customers will be able
to enjoy the very latest audio tracks from top artists like Kylie, Robbie and
Coldplay.”
Dave Gould, Commercial Manager, Digital Media for EMI Music UK, comments: “We’re
delighted to bring EMI Music UK’s labels to 3. 3 is a leading network
in bringing mobile music to their customers and we’re really excited about
the possibilities of putting more great music into the hands of millions of
mobile users.”
