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STANTON AND PAUL OAKENFOLD LAUNCH INTERNATIONAL PROMOTION
Stanton Magnetics teams with Grammy(r)-nominated Paul Oakenfold, one of the biggest names in modern club culture, to promote its latest turntable innovation, the T.120C.
Oakenfold is thrilled to come onboard as one of Stanton's marquee
artists and to be able to collaborate with the company on their latest
campaign. OAKENFOLD chose Stanton's T.120C turntable for its
cutting-edge industrial design and advanced technology, after stacking
it up against the competition.
"The new Stanton T-120C turntable can go head to head with any decks
on the market," COMMENTS Paul. "It has a great combination of
features:
durability, excellent playback and top-notch pitch control.
I'm certain we'll be seeing them in many of the best clubs around the
world." A limited run of the T.120C turntables will be branded with the
Perfecto logo, which have been exclusively designed for Paul
Oakenfold. The Stanton, Oakenfold and perfecto websites will promote
the relationship throughout the year.
"Working with a professional like Paul is an incredible opportunity," explains Sarah Lombard, Stanton's Marketing Manager. "He is an
excellent example of an artist who embraces new technology. We're
pleased that T.120C has become one of his creative tools."
The endorsement comes in conjunction with A Lively Mind, Paul
Oakenfold's second solo album which is due to be released on 6th june
(us).
People seemingly unfamiliar with Oakenfold's music may have actually
heard it featured in commercials supporting mega brands from Coca-Cola
and Motorola to Toyota and Saab – all of which ran throughout 2005.
His contributions to hit films include Swordfish (which he scored),
The Matrix Reloaded and Michael Man's Collateral. Plus, Oakenfold
wrote the theme TUNE to the UK hit reality show, Big Brother. When the
superstar DJ sold out the Hollywood Bowl several years ago, many
pundits viewed the event as definitive proof that dance culture had
finally arrived in America--a force as powerful as any other in modern
pop music.
Stanton's T.120 received the Technology Award for "Best Turntable" from Remix magazine in 2005. The turntable represents the new standard
in turntable design and offers the industry's strongest direct drive
motor, pushing out 4.5 Kgf-cm of torque. Handy Reverse and Start/Brake
adjust controls give DJs total control over the mix. The T.120C,
features a curved, height-adjustable tone arm and ultra-stable
platter, three playback speeds (33, 45, 78 RPM), selectable pitch
control (+/-8%,+/-25%,+/-50%) with Quartz Lock, removable Target Light
and Phono or Line Output. Includes slip mat and dust cover.
Founded in 1946, Stanton Magnetics is an industry leader in the
design and manufacture of professional audio products for club and
mobile DJs and turntablists. The company's product range includes
turntables, high-performance cartridges, CD players, DJ mixers,
accessories and Final Scratch—a breakthrough system which allows DJs
to play, mix and scratch music files from their computers using
standard turntables. With over 50 years of innovation, Stanton is the
name DJs trust.