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Avid Technology, Inc. (NASDAQ: AVID) today announced that its audio division, Digidesign, hit a milestone sales figure for its ICONic digital control surfaces.
The
ICON|D-Control and ICON|D-Command digital consoles - combining the
award- winning Digidesign Pro Tools(r) platform with the fully
featured D-ControlT tactile work surface - have surpassed 1,000 units
in sales worldwide since they began shipping in January 2006. This
benchmark further attests to the acceptance of the ICON as the new
standard in digital consoles, spanning the realms of music, broadcast
and post-production.
The 1000th unit was sold to Disney - long considered one of the
leaders in state-of-the-art sound - for use on the hit show, "Lost".
The decision to switch over to the ICON system was the decision of Gil
Gagnon, Vice President of Post Production Services for Walt Disney
Pictures and TV. "Choosing an ICON was the right decision for us.
In-fact, we chose two. We're currently upgrading two of our stages
with ICON consoles as the right tool for the demands of those
particular stages. We have had tremendous success with our ProControl
stage over the last 5 years and this will only further compliment the
variety of solutions we can offer our clients".
Disney is merely the latest discerning studio to switch over to the
ICON. Other high-profile ICON users include veteran studio engineer
George Massenburg (who made it the centerpiece of his Blackbird Studio
C in Nashville), Academy Award-winning sound re-recording mixer, Greg
Watkins ("Dancing With Wolves") and renowned Chief Mixing Engineer,
Steve Hodges (Janet Jackson, Mary J. Blige). Other recent ICON
installs include Ascent Media, Dubbing Brothers, Microsoft Studios,
Post Logic, Resonate, Universal Studios, among many others.
"The introduction of Digidesign's ICON series of consoles in 2005," says Rich Nevens, ICON sales manager, "gave many of the established
players in the large-format digital console arena a run for their
money. We're seeing ICON being designed into high-profile studios and
facilities around the globe. Disney's purchase, was a substantial one
included a dual-operator 48-fader D-Control, a dual operator 48 fader
D-Command and a 24-fader single operator D-Command. The big D-Control
will be used on the hit TV show "Lost".
For more information about ICON and to learn more about the studios
using it, please visit the Digidesign website at www.digidesign.com.
