This content is brought to you by Audiocourses dot com
JESSUP, MARYLAND - JUNE 2009: API Audio, one of the most enduring and respected names in pro audio, has appointed powerhouse dealer Sweetwater Sound to sell its unique brand of rack-mounted gear and Arsenal Audio by API
line. The agreement gives users access to API gear in Sweetwater's outlets.
The timing is perfect, as the resolution of the analog vs. digital wars has placed a premium on high-quality, robust analog input chains.
API and Sweetwater have been revolutionizing their respective spheres of
business for over thirty years. API started in the late 1960s by designing
consoles and modular units with a sonic authenticity and color that grabbed
the imagination of the industry. Fidelity to the original designs, the
legendary 2520 op-amp, and a philosophy that never succumbs to engineering
expedience, have kept API at the forefront of high-end pro audio for forty
years.
"I'm elated that Sweetwater is now an API dealer!" enthused Sweetwater
founder and president, Chuck Surack. "Without question, API has a strong
foothold in our industry's history. I know their gear is a great fit for the
Sweetwater customer seeking classic studio sounds and enduring designs!"
Sweetwater started modestly in the mid-1970s and grew to become one of
America's 500 fastest growing companies two decades later with the germ of a
commonsense idea: give customers substantive pre and post-sales customer
support that helps them deliver better sound.
"We're very pleased to add Sweetwater as a dealer," said API president Larry
Droppa. "Of course, their high sales volume is attractive, but we're also
very comfortable with their sales philosophy, which hinges on honestly
educating the customer. API products offer unique and time-tested solutions
for many high-quality audio applications and will be a valuable component of
Sweetwater's repertoire."
