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Product to Be Released on June 22 and Includes Official Anniversary Compilation
CD - 'Memphis Celebrates 50 Years of Rock n' Roll,' Signature 'ELVIS AT SUN' Recording
Two Special Elvis Presley DVDs 'ELVIS: '68 Comeback Special - Deluxe Edition DVD'
and 'ELVIS, Aloha From Hawaii - Deluxe Edition DVD'
On July 5, 2004, rock n' roll officially enters adulthood as
fans everywhere will join to celebrate the art form's 50th anniversary. To commemorate
this milestone, BMG Strategic Marketing Group will issue four special releases
that embody the inherent spirit and history of rock. This includes: the official
CD of the 50th anniversary "Memphis Celebrates 50 Years of Rock 'n' Roll"
and the signature "ELVIS AT SUN" record, as well
as two comprehensive, deluxe Elvis Presley DVD box sets, "ELVIS: '68 Comeback
Special - Deluxe Edition DVD" and "ELVIS, Aloha From Hawaii - Deluxe
Edition DVD." All products will be released on June 22.
To help commemorate the anniversary and promote the companion CDs and DVDs,
BMG and Elvis Presley Enterprises are working with an impressive roster of marketing
partners including The Memphis Convention & Visitors Bureau, Sun Studio,
Hard Rock Cafe, TV Guide, Rolling Stone, QVC, Pepsi, Miller Beer, Warner Bros.,
and others. Together, these companies will create innovative and memorable events,
promotions and partnerships to celebrate one of the most relevant anniversaries
in pop culture history.
On July 5, 1954 Elvis Presley recorded his first hit song, "That's
All Right" at the legendary Sun Studio in Memphis, TN. Historians
all over the world point to this one occurrence as the official arrival of rock
'n' roll, and now, 50 years later, millions will celebrate this landmark, with
the majority of the events emanating from the music's birthplace and Elvis's
home -- Memphis. To celebrate, BMG Strategic Marketing Group has assembled original
master recordings of quintessential rock 'n' roll music from artists who were
born in Memphis, or those closely associated with it, for the official CD compilation
of the anniversary "Memphis Celebrates 50 Years of Rock n' Roll."
"Memphis Celebrates 50 Years of Rock n' Roll" features
a diverse array of musicians such as Elvis Presley, Johnny
Cash, Aretha Franklin, B.B. King, Otis Redding and Dusty Springfield, among
others, singing some of rock's most indelible songs, including the song that
started it all "That's All Right " by Presley.
"That's All Right" also appears on the BMG compilation "ELVIS
AT SUN," the definitive collection of Presley's work at this historic studio,
recorded with the legendary producer Sam Phillips. "ELVIS AT SUN"
is the single CD of all of Elvis's Sun master recordings updated for improved
audio quality, featuring many performances recorded from newly found tapes.
"Rock 'n' roll has been the soundtrack for several generations of fans
and through the years BMG Music has been one of its foremost archivists,"
said Executive Vice President of BMG Strategic Marketing Group, Joe DiMuro.
"Now, we are proud to be able to continue the tradition and release these
storied recordings for people to rediscover where it all began."
In addition to the two CD releases, BMG Strategic Marketing Group has partnered
with Elvis Presley Enterprises to distribute two comprehensive deluxe DVD box
sets chronicling two of Elvis Presley's most memorable television appearances.
The DVDs "ELVIS: '68 Comeback Special - Deluxe Edition DVD" and "ELVIS,
Aloha from Hawaii - Deluxe Edition DVD" feature all the previously released
material and an abundance of previously unreleased footage.
The "ELVIS: '68 Comeback Special - Deluxe Edition DVD"
is a three-disc set featuring all the material shot for Elvis Presley's 1968
television special, which is considered one of rock 'n' roll's greatest moments
on television and one of the most magical and important moments of Elvis's career.
The original broadcast version of the special is included for historical context.
The DVD set features the two complete jam session concerts and the two complete
solo concerts -- all with Elvis in black leather -- that were shot as the resource
for the heart of the original broadcast. These four concerts have never been
released in their entirety. Also included are all takes of the material shot
for the original broadcast's two big production numbers and for the show's opening
and closing segments. Over half of the seven hours of material on this set is
previously unreleased. The material is presented with newly remastered sound
and picture.
"ELVIS, Aloha from Hawaii - Deluxe Edition DVD"
is a two-disc set featuring all the performance material formally shot in conjunction
with Elvis's "Aloha from Hawaii" television special -- a historic
concert event seen in more than 40 countries by 1.5 billion people when it initially
aired in 1973. The original American broadcast version of the show is included
for historical context. The DVD set features the complete concert that was adapted
for that special and the complete rehearsal concert performed two days before.
Both concerts are presented with newly remastered sound and picture and are
being released in their complete, uncut form for the first time. Also included
is the raw, uncut footage shot for the "Elvis arrives" sequence of
the special's original opening and the raw, uncut performance footage of songs
recorded for the after-show session that Elvis taped as a resource of extra
material for the American broadcast.
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