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LAS VEGAS, NEVADA: After serving the high-end audio community with an enviable array of blue chip product lines, Transamerica Audio Group has
changed its name to better reflect its corporate mission and organization. The company is now called TransAudio Group.
TransAudio Group better implies our day-to-day operations and customer service when
it comes to finding, selecting and implementing the finest audio products
anywhere," notes Brad Lunde, TransAudio Group president. "Because
our product lines are so diverse and target a number of segments in the pro
audio arena, we wanted to ensure the name itself reflected our commitment
to finding the right products for our customers."
At the same time, the organizational structure of TransAudio
Group has been
streamlined into three divisions: TransAudio Broadcast, TransAudio Recording
and TransAudio Live. These three divisions correlate to the three markets
with which the company has been synonymous since 1997.
TransAudio Broadcast will serve the needs of broadcast studios
and
facilities. Product lines include GML, Geoff Daking, Brauner and Soundfield.
TransAudio Recording's main emphasis is on the recording studio, with
manufacturer brands like AEA, Apex, Daking, Drawmer, Soundelux and ATC.
TransAudio Live provides audio tools for large and small venues, as well as
for portable use. Manufacturers' brands include Apex, Daking, Drawmer, GML,
Mission Pro and Metric Halo.
A newly updated website (www.transaudiogroup.com)
provides a comprehensive overview, offering both professionals and the casual
visitor the ability to quickly gather information on the company, its product
lines and its ongoing mission. Not only can visitors browse by manufacturer
but with the new extended menu, within each of the three divisions they can
identify a particular type of product (i.e. microphones, preamps, compressors),
and find offerings from all the manufacturers on the TransAudio Group roster.
"TransAudio Group is more than simply a new name,"
Lunde says. "It marks a
true step forward for our company, our manufacturers and, most importantly,
our customers. While current customers can expect the same great service and
technical expertise, new partners will benefit from a newly energized
company operating at peak efficiency. The entire TransAudio team is more
committed than ever to delivering the high-end tools and technologies
today's audio professionals require for the best possible performance in any
application."
Headquartered in Las Vegas, Nevada, TransAudio Group was founded
by industry
veteran Brad Lunde. The company has quickly become the premier U.S.
importer/distributor and/or U.S. sales and marketing representative for
high-end audio. TransAudio Group's product lines include AEA (USA), Apex
(Belgium), ATC (UK), Brauner (Germany), Daking (USA), Drawmer (UK), George
Massenburg Labs (USA), Metric Halo (USA), Mission Pro (UK), Soundelux (USA),
SoundField (UK), and Z-Systems (USA).
Transamerica Audio Group, founded by industry veteran Brad Lunde,
has
quickly become the premier U.S. importer/distributor and/or U.S. sales and
marketing representative for high-end audio. Success hinges on Transamerica
providing dealers and end users with a higher standard of product expertise
and support far beyond the norm. Transamerica AG's product lines include A
Designs (USA), AEA (USA), Apex (Belgium), ATC (UK), Brauner (Germany),
Daking (USA), Drawmer (UK), George Massenburg Labs (USA), Metric Halo (USA),
Mission Pro (UK), Soundelux (USA), SoundField (UK), and Z-Systems (USA).
Brad Lund
Transamerica Audio Group: www.transaudiogroup.com
Building
A Studio Forum
