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LAS VEGAS, NEVADA: While the Soundelux name has traditionally been overshadowed by the rich, classic sound of its microphones, the company is
now putting its brand front and center with the introduction of a new Soundelux logo.
The new logo features a stylized 'S' on a silver crest. The art
deco-inspired design evokes the Soundelux commitment to re-creating the
sounds of some of the world's most famous studio microphones from across the
decades. The new logo will appear across the entire Soundelux line, giving
the family a bold, new look that reflects the bold performance within.
The secret behind Soundelux is David Bock, a highly experienced studio
technician and designer of audio that cut his teeth working in such places
as Hit Factory and Oceanway. For studios like these, the in-house microphone
collection is perhaps their most important asset, and one that needs
constant maintenance as it is usually made up of 20, 30 or even 40-year-old
microphones.
David's experience working on these old microphones again and again,
listening to critical differences between them and why one sounds different
than another (in very good rooms with top quality preamps) is what makes him
unique among mic designer/manufacturers. The Soundelux goal is to restore
the sounds of these older microphone to their rightful place in the studio
by creating a sonic equal that's reliable yet affordable.
"Our dream is to create a complete set of re-issue mics that cover all
the
most important bases in microphone history," Bock says. "Soundelux
is poised
to become the vintage mic source for studio owners who want the complete
array of 'proven mic sounds' (251, 47, 67, etc.) but cannot reasonably base
an hourly billable business around the performance of 30 to 50 year old
microphones."
Brad Lunde of TransAudio Group, Soundelux' U.S. distributor comments, "David
Bock has hit home runs with every re-issued mic he has come up with. And
while a new logo may not enhance the microphone's performance, it is
certainly the customer's guarantee that the elusive sound from a bygone era
is now within their grasp."
Transamerica
Audio Group, founded by industry veteran Brad Lunde, has quickly
become the premier U.S. importer/distributor for high-end audio. Success hinges
on Transamerica providing users with technical expertise extending far beyond
the norm. Transamerica AG's product lines include A Designs (USA), AEA ribbon
microphones (USA), Apex (Belgium), ATC Loudspeakers (UK), Brauner (Germany),
Drawmer (UK), Geoffrey Daking & Co. (USA), George Massenburg Labs (GML)
(USA), Mission Audio (UK) Phoenix Audio (UK) Soundelux (USA), SoundField (UK),
and Z-Systems (USA).
www.transaudiogroup.com
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