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Twyford UK – August 25, 2004 DTS (Digital Theater Systems, Inc.) (NASDAQ: DTSI) announces the successful completion of the first "real-world” application of DTS Lossless digital sound for cinema at the North American Museum of Ancient Life at Thanksgiving Point in Lehi, Utah. Commencing on June 2nd,
the museum has been showing the large format film Sacred Planet with DTS Lossless
sound, which DTS introduced earlier this year. The film’s run was scheduled
to end on August 3rd, but has been extended into fall as a result of its popularity.
With DTS lossless technology, a soundtrack played in the cinema is bit-for-bit
identical to the original master.
Sacred Planet was recorded in the DTS Lossless format specifically for playback at the North American Museum of Ancient Life. SK Films Inc.’s show Bugs!, narrated by Judi Dench, will be the second feature to be played in the Lossless format at the museum, which expects to begin running it by mid-August.
Played back through the XD10 Cinema Media Player using updated software, DTS
lossless technology works with all film specifications used in exhibition, including
16mm, 35mm, 70mm and any pulldown or frame rates, as well as digital pre-show,
alternate content and digital cinema sources. Sampling rates include 44.1, 48,
and 96 kHz at 16 to 24 bits. DTS lossless coding is made possible by a new extension
to the DTS Coherent Acoustics codec, which is used in applications including
home theatre, car audio, PC and game console products, DVD-related software
and broadcast. With this new development, DTS is able to offer a single, comprehensive
system that can deliver quality levels from Internet streaming up to high definition
and lossless.
"We are excited to be the first theatre in the world to team up with DTS
in the testing stages of the new lossless system, " said Dominique Replogle,
Thanksgiving Point Projectionist. "Since the installation of the lossless
system, there has been a marked improvement in our sound. For example, our highs
are cleaner and clearer.”
Corey Carlson, Museum Director, added, "With the simplicity of the XD10,
we are sure that this will be a valuable addition to our theatre.”
"DTS is thrilled that the North American Museum of Ancient Life trial was
so well-received,” said Mike Archer, Director of Cinema at DTS. "The
introduction of Lossless to the large format film industry is the first step
towards enhancing film playback for all formats.”
About DTS Cinema Division
A preferred digital sound format on more than 22,000 screens in 99 countries,
DTS quickly became a leading provider of premium, discrete, multi-channel audio
for motion pictures after the release of Steven Spielberg’s Jurassic Park.
Since 1993, the company’s award-winning CD-ROM-based technology has set
a standard for digital audio delivery in cinemas and special venues. In addition
to supplying movie theatres with hardware solutions, DTS also licenses its technologies
for filmed content, with DTS digital sound now featured on nearly 100 percent
of films released by all major Hollywood studios.
About DTS
DTS (Digital Theater Systems, Inc.) (Nasdaq: DTSI) is a digital technology
company dedicated to delivering the ultimate entertainment experience. DTS decoders
are in virtually every major brand of 5.1-channel surround processors, and there
are 280 million DTS-licensed consumer electronics products available worldwide.
A pioneer in multi-channel audio, DTS technology is in home theatre, car audio,
PC and game console products, as well as 5.1 Music Discs, DVD-Video, DVD-Audio
and DVD-ROM software. Additionally, DTS is featured on more than 22,000 motion
picture screens worldwide. Founded in 1993, DTS is headquartered in Agoura Hills,
California and has offices in the United Kingdom, Japan and China. For further
information, please visit www.dtsonline.com
DTS is a trademark of Digital Theater Systems, Inc.
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