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LONDON, - Apple's first retail store in Europe will open on Regent Street in London's West End shopping district Saturday, November 20 at 10:00 a.m.
The Apple Store® Regent Street will offer the first opportunity to experience Apple's unique retail stores in Europe, where customers can shop for and learn about the company's innovative products and solutions.
"We're bringing the world's most amazing retail experience to London
on November 20 with the Apple Store Regent Street," said Steve Jobs, Apple's
CEO. "This new store will provide millions of people the opportunity to
experience Apple's newest products like iPod photo and the
iMac G5, and get help from the most knowledgeable
Mac experts around."
The Apple Store Regent Street pairs the building's original stone facade with
a modern retail interior of stainless steel, glass and stone. The Apple Store
Regent Street also features:
-- two floors where customers can shop for and learn about the latest Apple(R)
products and solutions, including dedicated sections for music, movies and photography;
-- a 14-metre long Genius Bar, one of the most popular sections of Apple's retail
stores, where visitors can ask a Mac(R) Genius questions or receive product
service;
-- a new innovation to Apple's retail stores, The Studio. The Studio is the
creative hub of the store where customers can get free one-on-one help with
their creative projects from highly trained Apple creatives who specialise in
photography, publishing, movie-making and music;
-- two specially equipped studio classrooms offering hands-on technical instruction
for Mac beginners and professionals alike, led by Apple Experts;
-- a 64-seat state-of-the-art theatre where customers can attend workshops,
watch demonstrations of Apple's latest products and attend special events;
-- more than 250 free customer events during the first month, including a live
performance by Steriogram on Sunday, November 21*; and
-- a Kids section with eight computers running educational software and games.
At the Apple Store Regent Street, knowledgeable sales people are available
to help customers learn about all the latest products from Apple including iLife®
'04, Apple's award-winning suite of digital lifestyle applications featuring
GarageBand(TM),
Apple's revolutionary new music application that turns a Mac into a
recording studio. The hands-on Apple store experience provides visitors
with a chance to test-drive Apple's entire product line including the new iPod®
photo, the newest member of the iPod family that lets you take your entire music
and photo library with you wherever you go, as well as the full line of Apple
notebooks and desktop computers. Customers can also visit the Genius Bar where
they can get their Mac questions answered by an Apple "Genius."
With 99 retail locations worldwide, Apple stores have hosted more than 51 million
visitors since the first store opened in May 2001.
A complete schedule of Regent Street store events and classes is available
at www.apple.com/retail/uk/regentstreet.
Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its award- winning
desktop and notebook computers, OS X operating system, and iLife and professional
applications. Apple is also spearheading the digital music revolution with its
iPod portable music players and iTunes
online music store.
NOTE: All rights reserved. Apple, the Apple logo, Macintosh, Mac, Mac OS, Apple
Store, iLife, GarageBand and iPod are
either registered trademarks or trademarks of Apple. Other company and product
names may be trademarks of their respective owners.
Source: Apple Computer, Inc.
