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Twyford, UK – November 22, 2004 – DTS (Digital Theater Systems,
Inc.) (Nasdaq: DTSI) today announced the appointment of Don Bird as Senior Vice
President, Cinema.
Previously Vice President, Marketing at DTS, he will oversee all business activities
for the company’s Cinema Division. With more than 20 years of experience
in the development and marketing of sophisticated technical products for the
entertainment industry, Don brings extensive knowledge of the digital cinema
space to his new position.
Prior to joining DTS in 2003, Don guided entrepreneurial firms to market-leadership
positions, and held key roles in driving industry-wide technology conversions
in electronic music, broadcast audio, video and film post production. He spent
fifteen years in senior management positions where he was responsible for sales,
marketing, and management of international distribution networks. Before DTS,
Don was Vice President, Sales & Marketing for Avica Technology Corp., a
digital cinema technology company. Before that, he served as Vice President
of Corporate Strategy for 360 Systems, a company specializing in broadcast digital
audio products.
“DTS began in the high profile cinema industry, and we have built a strong
position and brand recognition in that space,” said Jon Kirchner, President
and CEO of DTS. “We are confident that Don’s leadership and experience
will help us navigate the important transition to digital entertainment delivery
and drive significant future growth in our business.”
About DTS
DTS (Digital Theater Systems, Inc.) is a digital technology company dedicated
to delivering the ultimate entertainment experience. DTS decoders are in virtually
every major brand of 5.1-channel surround processors, and there are 280 million
DTS-licensed consumer electronics products available worldwide. A pioneer in
multi-channel audio, DTS technology is in home theatre, car audio, PC and game
console products, as well as 5.1 Music Discs, DVD-Video, DVD-Audio and DVD-ROM
software. Additionally, DTS is featured on more than 23,000 motion picture screens
worldwide. Founded in 1993, DTS is headquartered in Agoura Hills, California
and has offices in the United Kingdom, Canada, Japan and China. For further
information, please visit www.dtsonline.com.
