Real-Time Reporting System Is Changing the Face of Music Promotion

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PLAY Entertainment Agency Launches PLAY Evolution.com, an online tool that gives artists and their record labels a clear, real-time “window” into their own radio promotion.

Nashville, TN - PLAY Entertainment today introduced PLAY Evolution.com, an online tool that gives artists and their record labels a clear, real-time “window” into their own radio promotion. Clients are provided complete access to their station listings, are given accurate and detailed reports of overall campaign activities as well as individual station details, and receive continuous email alerts noting important developments. In an industry where lengthy, weekly reports are considered the norm, PLAY Evolution offers a significant upgrade and an opportunity to react immediately to results as they stream in from stations around the world.

“PLAY Evolution.com is very action-oriented,” says PLAY co-president Johnny Pleasant. “We tend to think of what we do as reporting news, not just collecting and delivering information once a week. The difference between PLAY Evolution and the traditional weekly radio report is like the difference between conversing with someone over the phone and corresponding through letters in the mail. So in our minds, PLAY Evolution.com was an inevitability for the music industry. We’re glad to have come up with it first.”

Co-president Jay Johnson continues, “This system makes our campaigns transparent and dynamic. We want label execs to be able to bring a report into a meeting with up-to-the-minute information. We want touring artists to be able to login from the road and see if they’re getting heavy airplay in the next city. PLAY Evolution.com is about being accountable to our clients and helping them connect the dots and build on every success as quickly as they can.”

With PLAY Evolution.com, artists and labels have access to over 1000 radio stations across the globe, and its central Web location gives them unprecedented control. This system was designed to complement all other promotional efforts: street team members have access to their artist’s studio request line numbers; booking agents can view radio signal maps to narrow their venue listings search; and artists can locate and contact stations who have reported interest in their release.