I’m in a Rainbow sort of mood this morning, which means I had to load up this bad boy of a track, I like everything about this tune, the melody is gorgeous, matching guitar solo, and wonderful lyrics, awesome pop rock song – they don’t make em like they used to.
It exists and is alive and well, I’ve seen Music Production in London taken place in some of the, NO, the BEST facilities in the country for learning music production.
Whichever way you look at it, music production is something which takes time to learn, it’s as much about the experience as it is being told. Sure you can be told about new techniques, you can be informed about new tricks and tips, but quite honestly nothing compares to locking yourself away in a purpose built studio and tweaking away at your hearts content.
This is where SAE London excels from a user experience perspective, the gear is state of the art, and the students have 24 hour access to literally spend every waking hour sitting in that experiential zone, that important place we all know to be essential for deepened learnt experiences.
You see to really “get-it” you have to have “done-it”, you have to have made mistakes, you have to have come back from a break only to realise your mix stinks, and then when the “penny drops” you put it right, you approach the production with new fresh ears and more clairty – you’ve moved onwards and upwards.
I spend a few hours a month at SAE London and I’m hoping to show you more content over time concerning their Music Production.
So I was watching Dragon’s Den last night on television.
Dragon’s Den is a show where a panel of very successful business people get pitched to by various wannabe entrepreneurs. Typically the pitches are aimed at raising relatively small amounts of cash in return for a stake in the company. The show is highly amusing in that the business heads will really go to town in probing the pitch in order to determine the strength of the proposal, that’s good entertainment as well as educational, anyone looking at starting a business would do well to watch this for the type of questions which are vital to be asked for any business.
Anyway, last night’s show was particularly interesting as one of the pitches was from a band, who accepted an offer from Peter Jones in the order £75k ($150K) for a 30% state in the bands profit, based on two albums.
Now £75k is not much money in the grand scale of things and a 30% stake is an enormous slice of the bands pie, the potential long-term value could be staggering.
Two things spring to mind for me.
1. Will we start to see more of this type of corporate sponsorship for funding artists/bands. Given that the traditional model of funding is slowly eroding. Could be fantastic revenues for investors if they find a product (BAND) that set hearts on fire.
2. What would this mean for music integrity when the band could be involved in product placement?
Feargal Sharkey (CEO British Music Rights) states “It still takes money and expertise to produce, manufacture and promote a musical recording, which means somewhere along the line, someone has to make an investment – either a label, a brand, the artist themselves or a benefactor like Peter Jones.”
